This wasn’t a “point of purchase” display because I can’t actually buy these, as I’m only 20. The Packaging and style of the beverage Beatbox has caught my eye many times recently, as we just started distributing it at my job, Beal Distributing, not too long ago. The in-store displays are bright and colorful, and can’t not catch your eye! I have a feeling it mainly attracts a younger-adult crowd, what with their random patterns and neon coloring, as well as their slogan, “It’s like an adult juice box!” and “Party Store”. Their website, as well, is incredible to me. Matches their displays, obviously, and it’s fun and user-friendly, not to mention nice to look at.